Description
CT388 Public Relations Campaigns. 3 hours. Students study public-relations campaigns to learn how decision-makers in the public and private sectors research, plan, execute, and evaluate communication campaigns. Topics include cases in media relations, internal communications, community relations, public affairs, governmental relations, investor relations, consumer relations, and international public relations. Students use their knowledge of public-relations theories, strategies, and techniques to create a public-relations campaign for an existing or hypothetical organization. Students also study events used in campaigns as a form of promotion for individuals, organization, products, or places. Topics include the planning, implementation, promotion, and evaluation of events. Students plan an event as part of a public-relations campaign. Prerequisite: CT201 and CT205. 3/12