As companies reach "digital maturity", they are moving away from thinking about "how can we increase sales with technology?" thinking like "how can technology help us rethink how we create value for our customers?" This rethinking allows designers, product scientists, https://djangostars.com/industries/transportation/ technicians, customer care professionals, and marketers to come together and find a common understanding of what matters to customers. When you implement this mindset in your company, you move from developing new digital technologies to developing new digital products.A digital experience differs from a digital product in that the product is sold. For example, Facebook and Google sell digital products to advertisers, Netflix sells them to audiences. Digital products have inherent value, so customers are ready to exchange money (or other significant things - time, privacy) for the benefit from their use. Digital marketplaces, which are products themselves, now advertise other digital products. And since this market is developing very dynamically, the development of the products themselves must be continuous.