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7 Steps to Mastering Higher Education SEO in 2020 There are 2 replies:
7 Steps to Mastering Higher Education SEO in 2020 Original post: Fri 11/6/2020 at 5:42 AM

Did you know that SEO is one of the most cost-efficient and effective ways to market to prospective students? Not only does optimizing for organic search not take up a lot of cash compared to other digital marketing strategies such as PPC but also, it improves brand recognition and lead generation. So, if you have been considering enrollment marketing from your higher education platform, then you need to master the best way to go about it so you can increase the students' enrollment as well as boost your website search rankings.


Of course, this means that you have to start with effectively targeting keywords, so ensure that you have an intimate knowledge of your platform's offerings and relate this to current, continuous, and trending keywords that are related. To help you master higher education SEO, here are 7 steps and tips:

1.   Determine and Define Your Student Journey

Of particular important in guiding your content strategy and intent are student journey maps. Students who want to advance their professional career are in a different stage both in the search engine journey as well as the sales funnel Some are in the early stages of their career while other far down. Therefore, it is important to differentiate content based on the needs of the students at each stage as this will answer their search intent and get them to engage and finally, convert.

2.   Fulfill the Student's Search Intent

Google and any other search engine's goal is to fulfill search intent. When it comes to higher education, things are not different. To drive new prospective student traffic to your programs, then your content and keywords must match their search intent. This should also have a strong call-to-action to intrigue the students and hence draw them to take the action you want them to.

3.   Organic Search Engine Optimization

Another thing important to master SEO for higher education is to perform a review of your title tags, and meta descriptions to ensure they include target keywords. Keywords in the title and body of your content are important for organic SEO. You can hire a great higher education SEO firm to perform an extensive SEO audit for you.
 
4.   Optimize Applications and Forms

Due to the amount of knowledge online, you don't have much time to grab the students' attention and convert. Hence, make sure your forms are short as this will compel them to submit and hence, help you influence conversions.

5.   Invest in Great Content

Create compelling meaningful content to engage prospective students. This both on your blog and social media will boost your website both in the short-term and long-term.

6.   Optimize Your Website for Mobile Devices

More and more students use mobile to browse through the internet so if your website is not mobile responsive then you will lose their attention. Google too requires your website to be optimized for mobile otherwise it can skip indexing and lose you a lot of traffic.

7.   Mind Your Competition

Higher education is competitive hence while you need to understand your competition, having a higher education SEO firm who understands this market and a great long-term SEO strategy will help you build your brand and increase student enrollment.

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wikipedia page consultant Posted: Wed 11/25/2020 at 12:29 AM, in reply to guest guest

Being able to track the amount of people that search for my company is what I like best about Google My Business. I attended a Grow With Google event in the past where we were taught all about wikipedia page consultant features. It is simple to get started. You can see what words people typed into Google in order for your business to appear in the search results

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Re: 7 Steps to Mastering Higher Education SEO in 2020 Posted: Thu 1/21/2021 at 2:10 PM, in reply to guest guest

Great article, thank you! I agree with you that SEO is one of the most effective and affordable ways compared to other digital marketing methods. I started auditing my site with keyword targeting. But I needed an additional SEO tool or software that I could use to don't only keyword research and backlink monitoring, but also a more in-depth site audit. And I found a suitable option for this https://seranking.com/ It's very convenient to always have a marketing plan in quick access, as well as to have other social tools. I think this is just a necessary measure for business owners who care about promoting their website and the business they are doing.

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