Did you know that SEO is one of the most cost-efficient and effective ways to market to prospective students? Not only does optimizing for organic search not take up a lot of cash compared to other digital marketing strategies such as PPC but also, it improves brand recognition and lead generation. So, if you have been considering enrollment marketing from your higher education platform, then you need to master the best way to go about it so you can increase the students' enrollment as well as boost your website search rankings.
Of course, this means that you have to start with effectively targeting keywords, so ensure that you have an intimate knowledge of your platform's offerings and relate this to current, continuous, and trending keywords that are related. To help you master higher education SEO, here are 7 steps and tips:
1. Determine and Define Your Student Journey
Of particular important in guiding your content strategy and intent are student journey maps. Students who want to advance their professional career are in a different stage both in the search engine journey as well as the sales funnel Some are in the early stages of their career while other far down. Therefore, it is important to differentiate content based on the needs of the students at each stage as this will answer their search intent and get them to engage and finally, convert.
2. Fulfill the Student's Search Intent
Google and any other search engine's goal is to fulfill search intent. When it comes to higher education, things are not different. To drive new prospective student traffic to your programs, then your content and keywords must match their search intent. This should also have a strong call-to-action to intrigue the students and hence draw them to take the action you want them to.
3. Organic Search Engine Optimization
Another thing important to master SEO for higher education is to perform a review of your title tags, and meta descriptions to ensure they include target keywords. Keywords in the title and body of your content are important for organic SEO. You can hire a great higher education SEO firm to perform an extensive SEO audit for you.
4. Optimize Applications and Forms
Due to the amount of knowledge online, you don't have much time to grab the students' attention and convert. Hence, make sure your forms are short as this will compel them to submit and hence, help you influence conversions.
5. Invest in Great Content
Create compelling meaningful content to engage prospective students. This both on your blog and social media will boost your website both in the short-term and long-term.
6. Optimize Your Website for Mobile Devices
More and more students use mobile to browse through the internet so if your website is not mobile responsive then you will lose their attention. Google too requires your website to be optimized for mobile otherwise it can skip indexing and lose you a lot of traffic.
7. Mind Your Competition
Higher education is competitive hence while you need to understand your competition, having a higher education SEO firm who understands this market and a great long-term SEO strategy will help you build your brand and increase student enrollment.