This course is designed to give students an introduction to integrated brand promotion and its impact on sports and entertainment. Students will be exposed to advertising, promotion, market research, social media, traditional and new media, and other components of the sports and entertainment promotion industry.  Students will also be involved in many hands-on projects to learn the basic concepts of sports and entertainment promotion and communication. Sports and Entertainment Promotion surveys the strategy, techniques and communication media employed to market the range of sports and entertainment products available to the American audience. The course examines the organizations and people who conceive, create and distribute video, film, print, interactive and new technology within the framework of the sports and entertainment promotion landscape. This course is meant to cover two basic components of sports and entertainment promotions: (1) the use of sports and entertainment as a promotional tool; and (2) the emerging considerations and trends relevant for both sports and entertainment industries. Component one addresses the various domains of the sports and entertainment promotional environment and traditional sponsorship. Component two addresses the emerging issues of relationship marketing, technology, and controversial issues within the sports marketing industry. Students will conduct their own independent research projects wherein they will identify, analyze, and write research reports on emerging trends in the sports and entertainment industry. Students will create a ‘Me Inc.’ project and present to the class. Students will also be responsible for the creation of an all-inclusive media kit and/or campaign plan that might be considered for implementation by managers of particular sport and entertainment organizations.