Course Objectives:
This
course is designed to provide students with an understanding of how
managers can use microeconomic theory to improve their own performance
and thus the performance of the companies for which they work. I also
hope that the course will help students to become more effective
decision-makers in their personal lives as well.
Upon the completion of this course the student should be able to:
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Explain in broad terms how managerial economics can help managers to be effective decision-makers.
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Appreciate how crucial cost-effective incentive systems are to the efficient allocation of scarce resources.
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Use
demand and supply analysis to predict the effects of changing
conditions on market equilibrium and to evaluate the market effects
of changes in public policy (such as an increase in the minimum
wage).
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Understand
the importance of cost-benefit analysis and how the timing and
riskiness of different choices affect their present value.
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Understand
the challenges that the “principal-agent” problem raises for
managers in large, publicly-owned corporations.
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Have
an understanding of the circumstances in which markets perform
well and the conditions that may lead to market failures, and their
implications.
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Analyze the effects (both good and bad) of government attempts to correct for market failures.
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Apply demand theory, including the concept of elasticity, to managerial decision-making.
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Appreciate how a firms debt/equity structure may influence managerial incentives.
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Explain how market structure influences firm behavior.
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Explain the implications of different employee pay systems.
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Understand the implications of the application of economic theory to voting and the political process.
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Appreciate the complications of doing business in a global environment.
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Understand the importance of observing and understanding current events.