Fenich, George G., Planning and Management of Meetings, Expositions, Events, and Conventions, 1st Edition; Pearson 2015.  ISBN: 978-013-261043-8 (print) and can be purchased online from Pearson with ISBN: 978-013-313972-3(online).

Students study the use of events as a form of promotion for individuals, organizations, products, or places. Topics include the planning, implementing, promoting, and evaluation of events. Budgeting, legal issues, logistics, crowd safety, and event proposals are also discussed. Students discuss readings from the textbook, analyze actual events, and create an actual event to better understand how events act serve a promotional need.  Prerequisite: CT201 or permission of the instructor.  3 Hours.

The goal of the course is to introduce the student to the study of event planning so students understand what is required to create a successful event.  After the course, the student should have a basic understanding of:

1. Understand the scope and magnitude of the MEEC industry.
2. Know the various knowledge, skills, and abilities that are necessary to be a successful event professional.
3. Know the tasks and activities involved in producing a meeting or event.
4. Be familiar with the issues involved in producing a meeting or event.