Newsom, Doug; and Haynes, Jim; Public Relations Writing: Strategies and Structures, 11^th Edition, ISBN: 978-1-305-50000-6

Public Relations Writing. 3 hours. Students learn and practice the skills necessary for success in the many forms of modern public relations. Students develop skills in researching, writing, editing, and recording for public relations through the study and creation of public relation tools such as annual reports, audio news releases, brochures, media alerts, media kits, news releases, opinion-editorial pieces, press releases, pitch letters, public service announcements, speeches, and video news releases. Students also learn critical thinking skills by using audience analysis to target the message for the intended audience or public. Students work will result in a public relations portfolio. Prerequisites: EN120 (or EN110/EN111) and CT201

The goal of the course is to introduce the student to the study of public relations.  After the course, the student should have a basic understanding of the history and future direction of public relations, and understand the public relations process from beginning with research and ending with evaluation. Specifically:

1. Learn to research, write, and edit public relations oriented documents.
2. Understand how persuasion affects the various publics of an organization.
3. Know the public relations planning process.
4. Differentiate the writing for the different types of media.
5. Understand the legal and ethical aspects of public relations.