This course has an assignment that is due by 11:55 pm Central Standard Time on Wednesday night of the first week of class.  Failure to complete this assignment will result in your removal from the course for non-participation. 

Wilcox, Dennis; Cameron, Glen; Reber, Bryan (2015). Public Relations: Strategies and Tactics, Updated 11th Ed., Pearson Education.  ISBN: 9780134003689

This ISBN is for Revel Access for this book. Revel is an online software for Pearson publishing. Homework will be done on myCMU. You can use a paper copy of the book if you would like.

The login information for the Revel access will be provided on the first day of class in the Resources and Materials section of the course.

Students study the role, process, strategy, tactics, and application of public relations in the corporate, governmental, political, non-profit, sports, entertainment, and travel fields. Topics include the history of public relations, ethics, careers in public relations, public opinion, persuasion, conflict management, and legal issues. Students learn how to research, plan, communicate, and evaluate a public relations campaign. Students also learn how to create news releases, media alerts, media kits, pitch letters, audio news releases, video news releases, speeches, and other public relations tactics.  3 hours.

The goal of the course is to introduce the student to the study of public relations. After the course, the student should have a basic understanding of the history and future direction of public relations, and understand the public relations process from beginning with research and ending with evaluation. Specifically:

1. Learn the role of public relations in society today.
2. Understand the public relations planning process.
3. Learn how to best design a public relations strategy for an organization.
4. Study the tactics used in implementing a public relations strategy.
5. Examine how public relations are applied in different fields and areas.