GD312 (EX17) OK - Studies Adv.Graphic Design

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About This Course

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This course has an assignment that is due by 11:55 pm Central Standard Time on Wednesday night of the first week of class.  Failure to complete this assignment will result in your removal from the course for non-participation. 

Textbooks

Designing Brand Identity. Fifth Edition. 2018. By Alina Wheeler.  Wiley & Sons, Inc.  ISBN 978-1-118-98082-8

Course Special Requirements

Students are required to have Adobe's InDesign for this course. InDesign is part of Adobe's Creative Cloud Apps.

Go to the following link: https://www.adobe.com/creativecloud/plans.html

Explore pricing based on what apps you need, what classes you intend on taking, and when you will be taking the Graphic Design series of courses which include AR121, AR116 and GD202, GD302 and GD312. For AR121, you are required to have Photoshop. For the GD series, the InDesign App is required. If you take the series over a year, what is the better price? Check Monthly Single App pricing as well as yearly App pricing. Click on the Students and Teachers plan – again consider what apps you will need and for how long. Then choose what you feel will give you the best value for your money.

Course Description

3 hours. This course is an in-depth study and practice in graphic design and how art and business are integrated.  Students will be expected to produce design solutions that reflect edited conceptual development, advanced strategic thinking and professional product appearance.  This course consolidates previous graphic design knowledge and skills.  Students will finalize their graphic design portfolios with a culminating project.  Prerequisite:  GD302.

Course Objectives

Upon successful completion of the course, each participant should be able to:

  • Use various tools in InDesign and Photoshop comfortably and effectively
  • Identify and define common terms used in graphic design
  • Create all necessary components of a successful brand, such as logos, business cards, promotional items, products etc.
  • Discuss how business and design combine to create brand identities